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29th Annual Charles A. Sweet, Sr. Pediatric Dentistry Memorial Lecture

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April 26, 2014
9:00 am - 4:00 pm
Arthur A. Dugoni School of Dentistry, San Francisco

Event Category: Continuing Education

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Borders and Boundaries in Social Media and Pediatric Dentistry Practice
Social media is increasingly becoming integral to the day-to-day activities of individuals on a personal and professional level. Using social media to market professional services, educational opportunities, consulting and research opportunities will be discussed. Dental professionals should be aware of the potential ethical, legal and professional landmines associated with social media use, especially in a pediatric dental office. This presentation will highlight issues in social media use, including appropriate boundaries, guidelines for staff and office practices, recommendations for a staff social media policy and best practices for protecting your patients.

You Will Learn

  • Current ethical, legal and professional issues in social media use and its impact on your dental practice
  • Appropriate boundaries between employers, employees, staff and vendors
  • Recommendations for protecting patient/client and staff information
  • Best practices for the office and office staff, including e-professionalism policies for the practice
  • Digital detritus and precautions for minimizing the digital footprint

Who Should Attend

This program is open to pediatric dentists as well as general practitioners, dental hygienists, dental assistants and dental office managers.

Tuition: $365 Dentists; $285 Allied Dental Professionals
(includes continental breakfast and lunch)
Program: 9:00 am – 4:00 pm
Check-in: 8:30 am
Location: Arthur A. Dugoni School of Dentistry, San Francisco
Credits: This activity is designated for 6 units of continuing education credit.

Register online >>

Faculty

Pamela Zarkowski, JD, MPH, is currently provost and vice president for academic affairs at University of Detroit Mercy (UDM) and professor in the School of Dentistry. She received her bachelor’s and master’s degree in dental public health and teaching certificate in community dentistry from University of Michigan and a juris doctorate from Wayne State University School of Law. An educator for more than 35 years, she has held various administrative roles at UDM and continues to teach community dentistry and legal and ethical concepts. She is a former president of the American Dental Education Association and the American Society for Dental Ethics.