News and Events

What Do I Do Now? Building Trust with Your Patients and Staff


November 07, 2013
6:00 pm - 9:00 pm
Arthur A. Dugoni School of Dentistry

Event Category: Continuing Education

Trust is the foundation of all relationships. When trust is strong, relationships grow, and when it is lacking, nothing can overcome the “trust deficit.” Much of the information that will be presented is based not only on the latest clinical research regarding the successful development of patient/doctor relationships, but also on the more than 40 years of experience the speakers have in building strong relationships that have led to the development of successful private practices. Together with their experiences in problem solving and trust building in 20 countries around the world, they will provide you with the tools that will lead to greater case acceptance and personal satisfaction, including addressing dental anxieties and fears that stand in the way of developing trust.

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You Will Learn

  • To listen in a manner that leads to understanding of the patient’s needs
  • To harness and strengthen relationships from the first phone call to case completion
  • To understand and deal with challenging patients with both social and psychological problems
  • To make practical and simple changes in your style and practice that have huge positive results
  • To help your office staff become more effective and efficient leading to exponential growth
  • To develop your “first steps” to success

Who Should Attend

This program is designed for dentists, allied dental professionals and dental office managers.

Tuition: $75 (includes light sandwich supper)
6:00 - 9:00 pm
5:30 pm
This activity is designated for 3 units of continuing education credit.


Bruce Peltier, PhD, MBA, is professor of psychology and ethics at Pacific where he directs the biomedical ethics program. A 1970 graduate of West Point, he has a PhD in counseling psychology from Wayne State University, an MBA from Pacific and has received training at the Kennedy Institute of Ethics at Georgetown University. He is author of The Psychology of Executive Coaching and the hypnosis CD, Relieving Dental Anxiety.

William Sands, DDS, is the vice chair for the clinical practice strand at Pacific. He is responsible for implementing and refining the clinical practice strand of the Helix curriculum. After 16 years in private practice, Dr. Sands moved to Nigeria, West Africa, where he implemented a rural dental system in 20 villages. He has organized and led dozens of humanitarian aid teams and trained leaders in more than 20 countries.

Register online >>