April 10, 2014
Twitter about teeth? Facebook posts about fluoride? As more people turn to social media to connect, dental offices using social media platforms have a powerful opportunity to consistently engage with patients, share educational resources and reach out to potential patients. A dental practice is built on relationships, and social media in dental offices can be successful - if done right. While dentists may be fluent in social media for personal use, many are unaware of pitfalls in privacy and professionalism within a dental office setting.
On Saturday, April 26, the Dugoni School of Dentistry will explore this timely topic at the 29th Annual Charles A. Sweet, Sr. Pediatric Dentistry Memorial Lecture. This year's lecture, "Borders and Boundaries in Social Media and Pediatric Dentistry Practice," focuses on navigating the social media issues specific to dental offices, including potential ethical, legal and professional landmines. This presentation will help dentists and staff members establish guidelines of use, create social media policies, follow best practices for e-professionalism and protect patient privacy.
The Dugoni School of Dentistry is pleased to welcome Pamela Zarkowski, JD, MPH, as this year's guest speaker. She is currently provost and vice president for academic affairs at University of Detroit Mercy (UDM) and professor in the School of Dentistry. She received her bachelor's and master's degree in dental public health and teaching certificate in community dentistry from University of Michigan and a juris doctorate from Wayne State University School of Law. An educator for more than 35 years, she has held various administrative roles at UDM and continues to teach community dentistry and legal and ethical concepts. She is a former president of the American Dental Education Association and the American Society for Dental Ethics.
Attendees will be eligible for six units of continuing education credit. The program runs from 9:00 a.m. to 4:00 p.m. at the Dugoni School of Dentistry, 2155 Webster Street in San Francisco, and includes continental breakfast and lunch. Learn more and register here.
Category Type: Alumni, Special Events
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