November 17, 2016
Dugoni School students had a unique opportunity to learn the latest tips and success stories in using social media to promote a dental practice from Edward Zuckerberg, DDS, FAGD, a tech-savvy dentist who also happens to be the father of Facebook founder Mark Zuckerberg.
His Nov. 16 presentation about "Social Media Marketing for Dentists: What You Need to Know Now" attracted a crowd of dental students to Dorfman Hall.
Dr. Zuckerberg gave an overview of the usage statistics for various social media platforms and shared how digital marketing has transformed how dental practices and other businesses are able to market themselves to potential customers.
He discussed some of the benefits of using Facebook and other platforms to encourage patients to spread the word about their visits to a dentist, and how dental practices can share news and updates from a business page. Through the use of check-in pages, boosted posts, targeted advertising and engaging photos and video, dental practices can reach a targeted online audience in powerful new ways. Dr. Zuckerberg also demonstrated the Facebook Live feature as a way to broadcast live video of an event.
Dr. Zuckerberg relocated to California from New York three years ago and practices in Palo Alto. He is on Facebook at https://www.facebook.com/painlessdrz/ and also runs a Painless Social Media Facebook page at https://www.facebook.com/PainlessSocialMedia/.
The session was co-hosted by the school's student chapter of the Academy of General Dentistry and the Dugoni School's Office of Development.